Top 4 Sparkling Water Trends 2022

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They Need to Add Some Cool Refreshing Water

Unless you were living under a rock last year, you’ve probably noticed that sparkling water is everywhere now. America’s thirst for healthy, flavorful, and fizzy seltzer water has boomed in the past four years – 54% to be exact. Millennials spearheaded this growth with their focus on health and wellness, not to mention the cult following some sparkling water brands have garnered on social media thanks to actively engaging with users. Hard seltzers also saw a meteoric rise in popularity last summer and successfully made its way into the zeitgeist. So … what does the future hold for sparkling water? Keep reading for the four hottest trends to watch in 2020:

1. Caffeinated Sparkling Water

Born out of the idea that Americans gravitate toward drinks that have a jolt of caffeine but also want healthy and low-sugar offerings, caffeinated sparkling water began hitting supermarket shelves in late 2017. Since then, sales of caffeinated seltzers have steadily grown, and major manufacturers are taking notice – both Coca-Cola and Nestle Waters will be released caffeinated sparkling water in 2020. Many restauranteurs, recognizing the trend, jumped early to offer their own competitive offerings, keeping margins high and customers happy. Business owners, too, are using coffee service as a perk and have jumped on the give-a-jolt trend.

2. “Craft” Hard Seltzer Vs. “Big” Hard Seltzer

2022 was a record-setting year for hard seltzer and it’s set to become a $6 billion category in the next two years. The market is currently dominated by White Claw and Truly, but craft breweries across the nation are developing their own hard seltzers. These restaurateurs and their mixologists are trying to get out in front of the name-brand requests by featuring their own craft seltzers on the cocktail menu. Since U.S. beer sales have stagnated over the last few years, it’s easy to see the appeal for craft seltzers from a business standpoint. For the most part “craft” hard seltzer translates to using real fruit purees, less sugar, and a special clarification process they claim removes the medicinal aftertaste found in canned hard seltzers. Natura, amongst others, offer recipe guides to customers from which they can grow their own array of mixes. The message here: Better cocktails start with better ingredients and a great mixologist.

3.) CBD + Sparkling Water

CBD (cannabidol) is non-psychoactive and is marketed to help relieve pain, anxiety, and inflammation. Seemingly overnight, it started showing up in everything from shampoos, chicken wings, dog treats, lotions, and lattes. It’s being sold in coffee shops, farmers markets, high-end department stores and most recently, CVS. CBD soda brands like Sprig, Recess, and Dram have been selling out in the markets where ingestible hemp-derived CBD is permitted (like Washington); however, it’s not yet approved at the federal level. Nevertheless, as trends go, this one is ready to pop and, given early pressure on Congress from the public to approve CBD for consumption in early 2020, restaurants are poised to add CBD to their sparkling water ingredient list. Said one restaurateur who preferred to not be named, CBD as an ingredient, “offers flavor profiles that range from neutral to earthy to a full-on jam. Plus, as an ingredient, I can choose from oils, sprays and powders. I’ve seen the trend move from weddings, to pop festivals, to my own restaurant’s cocktail list in a matter of one year.”

4.) Sparkling Mocktails and the Mindful Drinking Movement

The low ABV and sober trend skyrocketed in 2022, hence the popularity of #SoberOctober and now #DryJanuary. According to Nielsen, 66% of Millennials in 2022 said they’re making efforts to reduce their alcohol consumption and in January 2022 one-fifth of Americans claimed they participated in Dry January. Termed the “sober nightlife,” the movement is taking off in New York City and other large metropolitan centers. New York City’s Williamsburg-based Listen Bar has made headlines for its impressive lineup of mocktails. But now regular bars and restaurants are cluing into the idea that sober customers want more than just a Shirley-Temple and there’s no better canvas for mocktails than sparkling water – specifically, Natura Sparkling Water! Installing a Natura Sparkling Water Machine in your restaurant or bar will make it simple for your establishment to stay on trend and effectively put triple-filtered, “gourmet” sparkling water on the menu.

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Boost Your Gut Health with Filtered Sparkling Water

February 17, 2025

The Link Between Hydration and Gut Health Your gut is at the core of your overall well-being, playing a crucial role in digestion, nutrient absorption, and even immune function. Proper hydration is essential for maintaining a healthy digestive system, but not all water is created equal. While sugary sodas and artificial beverages can disrupt gut flora, sparkling filtered water offers a refreshing and beneficial alternative. How Sparkling Filtered Water Supports Digestive Health 1. Aiding Digestion Ever felt bloated or sluggish after a meal? Carbonation in sparkling water can help stimulate digestion by promoting the natural release of digestive enzymes. This mild effervescence can also ease feelings of fullness, making it a great option after a heavy meal. 2. Reducing Bloating and Constipation Filtered sparkling water has been shown to help relieve constipation by improving bowel movements. The gentle bubbles can stimulate peristalsis, the wave-like muscle contractions that move food through your intestines, helping to prevent sluggish digestion. 3. Maintaining a Balanced Microbiome Your gut microbiome thrives when you consume pure, clean water. Many tap and bottled waters contain contaminants, chlorine, and even microplastics that can disrupt gut bacteria. By choosing triple-filtered Natura sparkling water, you’re avoiding these harmful elements and providing your digestive system with a cleaner, healthier hydration source. 4. Alleviating Acid Reflux & Heartburn While unfiltered carbonated drinks can sometimes contribute to acid reflux, water from Natura systems are free from artificial sweeteners and acidity-increasing additives, making it a gentler option. The effervescence can also help clear excess mucus from the esophagus, offering relief from mild reflux symptoms. Why Filtered Water Matters for Gut Health Filtering your water removes impurities such as heavy metals, chlorine, and bacteria, all of which can negatively impact gut health. Sparkling filtered water provides the best of both worlds: a pure, clean hydration source with the digestive benefits of carbonation. The Natura Water Difference At Natura Water, we believe that hydration should be both pure and enjoyable . Our premium water filtration systems ensure that every sip is free from contaminants while offering the crisp, refreshing taste of high-quality sparkling water. Whether for home, office, or hospitality use, our systems support gut health and sustainability, eliminating the need for single-use plastic bottles. If you’re looking for a gut-friendly way to stay hydrated, triple-filtered sparkling water is an excellent choice. It promotes digestion, helps prevent bloating, and keeps your gut microbiome balanced—all while offering a delicious, bubbly experience. Ready to upgrade your hydration? Try Natura Water and experience the difference of premium, sustainable water solutions. Want to learn more? Click here here to schedule a meeting!