Goodbye Soda, Hello Sparkling Water! The Move From Sugary Drinks

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Goodbye Soda, Hello Sparkling Water!

You can’t argue with the facts: soda consumption has been steadily trending downward for more than a decade, and is now at a 30-year low. Fueled by an awareness of sugar’s harmful effects and a thirst for simpler, natural ingredients, big soda is losing its grip on the beverage market. Even behemoths like Coca-Cola and Pepsico are in the midst of massive reinventions as “total beverage companies” instead of mere pop slingers.

In the meantime, consumption of sparkling water has exploded. Sparkling water, carbonated water, fizzy water, bubbly water — whatever you call it — the beverage with the bubbles is driving a 76-percent growth in the water beverage market, more than four times greater than food categories as a whole. Clearly, there’s a new sheriff in town when it comes to liquid refreshment.

And sparkling water machines are becoming a standard, with water machines taking up position in foodservice environments as diverse as school foodservice, casual and upscale restaurants, and businesses — from the c-suites to the corporate dining room. Even home sparkling water machines are surging in popularity!

It makes sense. Fizzy water drinks provide a healthy alternative to sugary sodas. Also, because sparkling water is something of a blank canvas, it offers adaptability. The effervescence plays well with a wide variety of ingredients, making the possibilities virtually endless.

For establishments where fountain drinks were once king—restaurants, cafeterias, bars, food courts, and others—there is real opportunity to offer guests something different. Something that they crave.

It’s easy and cost-effective to use a commercial sparkling water machine to transform ordinary tap water into sparking, filtered water. Natura water is the perfect complement to a multitude of real ingredients, creating delicious, high-margin drinks. Mix Natura water with fruit, juices, herbs, tea, coffee—let your imagination run wild. Infusing Natura water with natural flavors, sweetening with fruit, and keeping sugar to a minimum helps create tempting beverage for health-minded customers.

Need more information? Click here to download our case study or click here to schedule a meeting!

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Boost Your Gut Health with Filtered Sparkling Water

February 17, 2025

The Link Between Hydration and Gut Health Your gut is at the core of your overall well-being, playing a crucial role in digestion, nutrient absorption, and even immune function. Proper hydration is essential for maintaining a healthy digestive system, but not all water is created equal. While sugary sodas and artificial beverages can disrupt gut flora, sparkling filtered water offers a refreshing and beneficial alternative. How Sparkling Filtered Water Supports Digestive Health 1. Aiding Digestion Ever felt bloated or sluggish after a meal? Carbonation in sparkling water can help stimulate digestion by promoting the natural release of digestive enzymes. This mild effervescence can also ease feelings of fullness, making it a great option after a heavy meal. 2. Reducing Bloating and Constipation Filtered sparkling water has been shown to help relieve constipation by improving bowel movements. The gentle bubbles can stimulate peristalsis, the wave-like muscle contractions that move food through your intestines, helping to prevent sluggish digestion. 3. Maintaining a Balanced Microbiome Your gut microbiome thrives when you consume pure, clean water. Many tap and bottled waters contain contaminants, chlorine, and even microplastics that can disrupt gut bacteria. By choosing triple-filtered Natura sparkling water, you’re avoiding these harmful elements and providing your digestive system with a cleaner, healthier hydration source. 4. Alleviating Acid Reflux & Heartburn While unfiltered carbonated drinks can sometimes contribute to acid reflux, water from Natura systems are free from artificial sweeteners and acidity-increasing additives, making it a gentler option. The effervescence can also help clear excess mucus from the esophagus, offering relief from mild reflux symptoms. Why Filtered Water Matters for Gut Health Filtering your water removes impurities such as heavy metals, chlorine, and bacteria, all of which can negatively impact gut health. Sparkling filtered water provides the best of both worlds: a pure, clean hydration source with the digestive benefits of carbonation. The Natura Water Difference At Natura Water, we believe that hydration should be both pure and enjoyable . Our premium water filtration systems ensure that every sip is free from contaminants while offering the crisp, refreshing taste of high-quality sparkling water. Whether for home, office, or hospitality use, our systems support gut health and sustainability, eliminating the need for single-use plastic bottles. If you’re looking for a gut-friendly way to stay hydrated, triple-filtered sparkling water is an excellent choice. It promotes digestion, helps prevent bloating, and keeps your gut microbiome balanced—all while offering a delicious, bubbly experience. Ready to upgrade your hydration? Try Natura Water and experience the difference of premium, sustainable water solutions. Want to learn more? Click here here to schedule a meeting!