Hotels Going Green: How to Improve Revenue and Customer Loyalty

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Are Hotels Going Green?

As concerns grow about environmental sustainability, many travelers are now searching for more eco-friendly travel options. According to a study by Mandala Research, in just the past three years alone, 60 percent of U.S. travelers have taken a “sustainable” trip, a growing trend that hospitality industry professionals aren’t taking lightly.

Many hotels and resorts around the world are now adopting greener practices to not only satisfy customer demand, but also meet other important business goals. Here are just some good reasons your hotel should take a closer look at implementing green policies and practices.

Going Green Saves Hotels Green

Adopting energy and water-saving hotel practices can greatly reduce both energy and water consumption -- which can mean lower operational costs for you.

For example, simply swapping out standard incandescent light bulbs with high-efficiency LED bulbs can help your hotel save on electricity costs in the long term. Standard incandescent light bulbs use 60 watts of electricity, while LED light bulbs use just 6 to 8 watts of power. LED bulbs can also last up to 25 times longer than standard light bulbs even while emitting the same amount of light.

As for reducing water consumption, many hotels are now implementing water conservation programs. By installing low flow faucets and aerated shower heads, Caesars Entertainment saved 50 million gallons of water on a selection of its U.S. properties between 2008 and 2013. This water-saving initiative, combined with an employee education program, a towel reuse program, installation of water-saving laundry equipment, and other conservation improvements helped Caesars save $1.5 million in water costs over the course of five years.

Eco-Friendly Policies Boost Hotel Performance

If you haven’t applied environmental policies in your hotel, you may want to start sooner as opposed to later. These policies can help your hotel and staff adhere to a higher standard of care. According to a study by Harvard Business School, businesses that employ environmental, social, and governance policies perform better than those that don’t have these policies in place.

Environmental guidelines and procedures can also help protect your business and the well-being of travelers by ensuring that your hotel’s natural surroundings are beautifully preserved for guests well into the future.

Sustainability Improves Customer Loyalty

As today’s eco-conscious consumers seek out the best sustainable hotels, they also want to help these business grow. When your hotel applies green practices, your values will align with many of your customers’ ideals, which can lead to a number of loyal brand advocates.

Harvard Business Review states that 64 percent of consumers remain loyal to brands that share their personal values. So, if your hotel goes green, your eco-conscious customers will likely return, and also be more apt to refer friends and family.

How Commercial Water Filtration Systems Help Hotels Go Green

If you’re looking for an eco-friendly way to offer your hotel guests drinking water, consider installing a commercial water filtration system. Not only can water filtration systems and dispensers help your hotel save money in the long term, they can also help your business conserve water and energy, plus lessen your hotel’s carbon footprint.

Commercial water filtration systems are designed to hook directly into your hotel’s existing water supply, allowing staff and travelers to easily fill reusable water bottles or glassware with clean, filtered drinking water on-demand.

Hotels should be thinking about going green for a host of reasons. From appealing to eco-conscious consumers, to saving money on energy costs, implementing eco-friendly solutions in your hotel can greatly benefit your bottom line and help you prepare for a bright future in sustainable tourism.

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Boost Your Gut Health with Filtered Sparkling Water

February 17, 2025

The Link Between Hydration and Gut Health Your gut is at the core of your overall well-being, playing a crucial role in digestion, nutrient absorption, and even immune function. Proper hydration is essential for maintaining a healthy digestive system, but not all water is created equal. While sugary sodas and artificial beverages can disrupt gut flora, sparkling filtered water offers a refreshing and beneficial alternative. How Sparkling Filtered Water Supports Digestive Health 1. Aiding Digestion Ever felt bloated or sluggish after a meal? Carbonation in sparkling water can help stimulate digestion by promoting the natural release of digestive enzymes. This mild effervescence can also ease feelings of fullness, making it a great option after a heavy meal. 2. Reducing Bloating and Constipation Filtered sparkling water has been shown to help relieve constipation by improving bowel movements. The gentle bubbles can stimulate peristalsis, the wave-like muscle contractions that move food through your intestines, helping to prevent sluggish digestion. 3. Maintaining a Balanced Microbiome Your gut microbiome thrives when you consume pure, clean water. Many tap and bottled waters contain contaminants, chlorine, and even microplastics that can disrupt gut bacteria. By choosing triple-filtered Natura sparkling water, you’re avoiding these harmful elements and providing your digestive system with a cleaner, healthier hydration source. 4. Alleviating Acid Reflux & Heartburn While unfiltered carbonated drinks can sometimes contribute to acid reflux, water from Natura systems are free from artificial sweeteners and acidity-increasing additives, making it a gentler option. The effervescence can also help clear excess mucus from the esophagus, offering relief from mild reflux symptoms. Why Filtered Water Matters for Gut Health Filtering your water removes impurities such as heavy metals, chlorine, and bacteria, all of which can negatively impact gut health. Sparkling filtered water provides the best of both worlds: a pure, clean hydration source with the digestive benefits of carbonation. The Natura Water Difference At Natura Water, we believe that hydration should be both pure and enjoyable . Our premium water filtration systems ensure that every sip is free from contaminants while offering the crisp, refreshing taste of high-quality sparkling water. Whether for home, office, or hospitality use, our systems support gut health and sustainability, eliminating the need for single-use plastic bottles. If you’re looking for a gut-friendly way to stay hydrated, triple-filtered sparkling water is an excellent choice. It promotes digestion, helps prevent bloating, and keeps your gut microbiome balanced—all while offering a delicious, bubbly experience. Ready to upgrade your hydration? Try Natura Water and experience the difference of premium, sustainable water solutions. Want to learn more? Click here here to schedule a meeting!