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Everyone Loves Boozy Seltzer
Boozy Seltzer has been around for decades, but its popularity has exploded in recent years. 

The ascendance has coincided with the millennial generation coming of age and becoming a consumer force. Millennials are eschewing traditional soft drinks, liquors, and spirits in droves, instead targeting flavored beverages with more wholesome ingredients and exotic flavors. 

According to NielsenIQ, hard seltzer off-premise sales hit $4.1 billion in 2020, up 160% from the previous year. The trend is only expected to continue, with increasing presence of sparkling water in restaurants, bars, spas, hotels, and resorts. 

Luckily, it’s easy and cost-effective to jump on board the trend with a commercial sparkling water system from Natura. By transforming ordinary tap water into sparking, filtered water, Natura water can be blended with a multitude of real ingredients to create high-margin specialty sparkling drinks. Natura is also sustainable sparkling water, adding to its appeal in the eyes of eco-conscious millennials. It demonstrates that you value what they value.

Mix Natura water with liquors, fruit, juices, herbs, tea, coffee—let your imagination run wild. Natura can also earn profits at the bar, where wine spritzers and scotch-and-sodas have never been so easy. 

Infusing Natura water with natural flavors, sweetening with fruit, and keeping sugar to a minimum helps create tempting beverage for millennials and other health-minded customers. Natura is the secret weapon that keeps your cost low while still turning out a high-quality product for which people are willing to pay a premium. 

Need more information? Click here to download our case study or click here to schedule a meeting! 

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